Automotive Intelligence

Turn anonymous
dealer web visitors
into contactable leads

Identify your engaged visitors, reveal their matched automotive identity, and activate them before your competition does.

Sarah Jenkins

Captured: 1/2/2025
Email sarah.j@gmail.com
Phone (512) 555-0199
Year 2021
Make Toyota
Model Highlander Hybrid
VIN ...8921
Body Style SUV
Fuel Hybrid

The Invisible Traffic Problem

90% of your website traffic leaves without filling out a form. You are paying to get them there, but not getting the leads.

Anonymous Visitors

Thousands browse your VDPs every month. Without identity, they are just numbers in Google Analytics, not leads in your CRM.

Wasted Ad Spend

Retargeting "all visitors" burns cash. You need to know who your engaged visitors are, based on what they browsed, not just raw traffic.

Incomplete Data

Standard forms don't tell you the trade-in they have in their driveway. We do. Identify the vehicle before the first call.

Built for Compliance. Trusted for Outreach.

Your data is licensed from a registered data broker compliant with CAN-SPAM and CCPA/US state privacy laws that honors consumer opt-outs.

CAN-SPAM Compliant

Your data is licensed from a registered data broker compliant with CAN-SPAM and CCPA/US state privacy laws that honors consumer opt-outs.

DNC-flagged phone data

Every phone number arrives flagged against the Do Not Call registry, so you can filter before any outreach.

Invalid email addresses are filtered before delivery

Invalid email addresses are filtered before delivery, maximizing inbox placement while minimizing bounces and spam flags.

Complete Identity Resolution

We don't just find a name. We categorize the entire household and automotive profile.

Personal Identity

We don't just find a name. We categorize the entire household, match their location, and match them to our automotive graph.

Attributes We Identify

Identity

  • First Name
  • Last Name

Location

  • City
  • State
  • Zip Code

Contact Info

  • Email
  • Phone Number

Dealership Use Cases

Practical applications powered by matched automotive identity data.

Trade-In Acquisition

Spot likely trade-in candidates by vehicle age and model year, combined with the number of vehicles in the household.

Vehicle year, make, model
Body & fuel type
Household vehicle count

Segmented Marketing

Target campaigns by ownership: trucks to truck owners, SUVs to new families, and EVs to commuters.

Body type & class
Fuel type
Household mix

Service Retention

Reach owners as their vehicle ages — segment by model year and body type for timely service and upgrade offers.

Vehicle age
Body & fuel
Local postal code

BDC Intelligence

Equip your BDC with matched vehicle and identity context before they dial — making every call warmer.

Name & phone
City, state, ZIP
Vehicle owned
What Dealers Actually See
Name, phone, email
City, state, postal code
Vehicle year, make, model
Body style & fuel type
Household vehicle count
Name, phone, email
City, state, postal code
Vehicle year, make, model
Body style & fuel type
Household vehicle count

Integrates With Your Tech Stack

CRM Systems

Push enriched leads directly via ADF/XML. We populate source, medium, and shopped VINs automatically.

Dealer-Ready Identity Data

Normalized, automotive-grade identity data — structured, deduplicated, and ready for delivery.

Ad Platforms

Send Conversion API (CAPI) events to ad networks. Suppress recent buyers and retarget your engaged visitors.

Marketing Cloud

Trigger automated "Price Drop" and "New Inventory" emails based on the specific vehicles a user viewed.

Matched, not guessed.
Ready to use.

Every record is matched and checked for invalid emails before delivery — invalid emails removed automatically.

Compliance isn’t optional.
We enforce it.

Built on licensed, opt-out-respecting data.

Invalid emails filtered You control Do-Not-Call CAN-SPAM & CCPA aligned High-risk records excluded

No black boxes.
Clear data handling.

We apply consistent matching and invalid-email filtering to every record before delivery.

Built for teams that value predictability and control — not raw, unfiltered data.

Use it your way.
No lock-in.

Use KnownVisitors for identification only or connect it to your stack — no forced workflows.

Book a Demo

Turn ambitious growth goals into repeatable wins. Share a bit about your team and we'll get back within one business day.